"Wait! What?” I thought to myself. I was stunned.
Here is a guy who sold his company to Coca-Cola for $200,000 and is now investing HEAVILY
in health brands... but he admittedly doesn’t understand how to acquire customers online. He continued…
“But we are looking at investing in fast-growth online ecommerce companies right now!”
“Let me get this straight," I thought to myself. He doesn’t understand online marketing at all... yet that is the business they are in... and they are investing millions and millions of dollars right now in these type of businesses??!"
But he isn’t the only person.
Check this out...
A week after that, another venture capitalist told me:
“I’ve sold many companies that grew in retail, but the big brands (e.g., Coca-cola, Kellogg, etc…) don’t want retail brands anymore... they want brands that are growing direct to consumer. But have no idea how you guys generate customers online..."
I this really happening? Can WE (you and I) join the wave of online brands selling for crazy multiples to these clueless, highly-funded private equity funds, VC, or gigantic brands that are seeing profits and market-share get stolen exponentially by small fast growing ecommerce brands?